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Works

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Works

Aurora Workspace

Project Insights


Aurora Workspace is a smart, flexible, and community-driven co-working space concept that redefines how modern professionals work, connect, and grow. Named after the natural phenomenon "Aurora"—which signifies light, energy, and movement—this project is a celebration of creativity and innovation in the workplace.


Aurora Workspace caters to freelancers, startups, tech firms, and digital nomads. The design reflects openness, adaptability, and vibrancy. From dynamic seating plans to integrated wellness zones, the environment fosters collaboration, productivity, and culture. Our goal was to build a brand that resonates with the new wave of hybrid professionals.


The visual identity uses gradient color schemes, rounded typefaces, and modular design elements to suggest energy and fluidity. Messaging emphasizes empowerment, connectivity, and flexibility. Our storytelling focused on people first—the humans behind the hustle.

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Delivering Quality Results


To position Aurora as a standout co-working space, we created a vibrant, tech-forward brand ecosystem designed for modern thinkers:


  • Visual System & Logo: Designed a flexible, color-rich brand identity inspired by the Aurora lights and modular workplace systems.


  • Workspace UX Mapping: Consulted on wayfinding systems and interior branding to enhance the spatial user experience.


  • Community-Focused Website: Built a content-rich platform with booking, member portals, events, and real-time desk availability.


  • Launch Campaign: Orchestrated a grand opening with social media teasers, video storytelling, and event partnerships.


  • Email & CRM Strategy: Developed automated campaigns for lead nurturing, member onboarding, and referral programs.


  • Merchandise & Stationery: Produced branded notebooks, mugs, tech gear, and signage to create an immersive brand experience.

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Client:

Arlene McCoy

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Value:

$3,800,000 USD

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Location:

Arizona, USA

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Size:

50,000 sq. ft.

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Category:

Commercial

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Services:

Architectural Design